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Automart.com, Automercado.com Post Most Searched Vehicles

Searching is not any more an intensive work to do. By merely logging in to your favorite website, you can already search on anything and everything under the sun.

With the newest technology that this era has given, searching for a car does not anymore mean standing and going out the house and looking around for an auto dealer. The internet is very much available.

Because almost everybody’s daily routine involves the mode of transportation, people usually search for vehicles. The more the vehicle is searched, the more it is popular. When people search for a car, it can either mean they are curious about it, or they just love the item they are searching.

Two web sites on auto mobiles, AutoMart.com, AutoMercado.com released the lists of the most searched vehicles in their sites.

Based on the list, the Ford F-150 was the most searched vehicle on both sites in the first three months of 2007.

In AutoMart.com the top nine most searched make vehicles were the CHEVROLET (12.95%), FORD (10.84%), TOYOTA (6.82%), HONDA (6.54%), DODGE (5.61%), NISSAN (4.48%), JEEP (4.48%), PONTIAC (2.94%), and the GMC (2.90%). Their model vehicles’ list was composed of F-150M (2.75%), MUSTANG (2.62%), ACCORD (2.52%), CIVIC (2.44%), TAHOE (1.66%), TACOMA (1.46%), WRANGLER (1.46%), EXPLORER (1.42%), and F-250 (1.34%).

On the other hand, the AutoMercado.com had the following vehicles as their top ten: FORD (16.08%), CHEVROLET (13.55%), TOYOTA (10.72%), HONDA (7.75%), NISSAN (7.68%), DODGE (4.77%), GMC (4.27%), VOLKSWAGEN (3.60%), MITSUBISHI (3.29%), and JEEP (2.94%). Their model vehicles’ list was composed of F-150 (3.70%), CIVIC (2.29%), EXPLORER (2.23%), ACCORD (2.16%), TACOMA (1.98%), EXPEDITION (1.97%), TAHOE (1.57%), COROLLA (1.47%), JETTA (1.44%), and SILVERADO 1500 (1.29%).

From these lists, it can be deduced further that Chevrolet follows Ford in the top rank with its Tahoe and Silverado. These Chevrolet cars have quite the same parts as the Cavalier performance parts.

Similar popularity was shown by high-end brands on both AutoMart.com and AutoMercado.com. An example is the BMW which was the 11th most popular make on both sites.

There were, however, differences between the search patterns of the Spanish speaking and the English speaking consumers. Example of these is the Ford Mustang. It appeared as the second most searched vehicle on AutoMart.com. However, as to its popularity with Spanish speaking consumers, it fell 9 spots down. At AutoMercado.com, the Mustang, the Camaro, and the Corvette were all less searched than on AutoMart.com. But in the case of the Volkswagen Jetta and the Toyota Corolla, the cars did not appear in the top 20 list on AutoMart.com. Nonetheless, they were included in the top 10 most popular vehicles on AutoMercado.com.

The Vice President of Electronic Media at Auto Mart, by the name of Skip Dowd, said that for the most part, the demand is very similar on the two sites. Some of the things that the vice president noticed are that AutoMercado.com shoppers are searching for family utility vehicles, either family sedans or SUV's, and for pickups.

AutoMercado.com was launched last spring by AutoMart.com as United States’ first fully translated, fully functioning national web site that exclusively targets Spanish speaking consumers.

Dowd added that they were pleased that their choices of vehicles are attractive to a wide range of clients. He said these selections allow both of their companies - AutoMart.com and AutoMercado.com - to remain leaders in the field of online, automotive classified advertising.

About AutoMart.com

AutoMart.com is the largest dealer and exclusive automotive website featuring new, used and certified pre-owned car listings. With more than 1.3 million vehicles for sale, it has an amazing 8 million Auto Mart Magazines monthly and a dominating paid search marketing effort. To over 15,000 dealers nationwide, AutoMart.com drives phone, website, email and cutting edge instant messaging.

It is owned by Cox Auto Trader which is a wholly-owned subsidiary of Cox Enterprises, Inc.

About AutoMercado.com

A fully Spanish-language automotive website, AutoMercado.com features new, used and certified vehicle listings. It exudes listings provided by Auto Mercado® Magazine, and Auto Mart Magazine; and that is through a database of more than 750,000 cars for sale.

AutoMercado.com is owned and operated by Cox Auto Trader which is a division of Cox Enterprises, Inc.

About the Author

Evander Klum is a Business Administration graduate who hails from Alabama. He enjoys extreme sports and he is also a car racing fanatic. At present, he works as a marketing manager at an advertising agency in Cleveland.

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